The Only Agency Built Exclusively for Fitness Studios
We don't work with restaurants, e-commerce, or real estate. Every system we've built is engineered specifically for class-based fitness studios — and nothing else.
Built by Someone Who's Been in the Trenches
Alec founded Untapped Revenue after 8 years managing marketing for fitness studios — directing millions of dollars in ad spend and watching firsthand how generic agencies repeatedly failed the studios they were supposed to be helping.
The pattern was always the same: an agency serving 12 different industries would apply a recycled playbook to a yoga studio or CrossFit gym. The ads would generate leads for 2–3 weeks, then collapse. The agency would blame the market. The studio owner would cancel and try someone else.
Untapped Revenue was built to solve that problem at the root: with systems engineered specifically for how fitness studios acquire, convert, and retain members.
$46.3 million in client revenue later, the results speak for themselves.
“Help 200 gym and fitness studio owners double their memberships while giving them back their time — so they can stop wearing every hat in their business and start running it like a real company.”
Specialization Is Why Our Results Don't Decline
Generalist agencies serving 12 different industries will never understand your business the way we do. We know your seasonality, common objections, membership pricing models, trial conversion benchmarks, and MindBody/Zenplanner integrations.
Every script, every automation, every ad template, every reporting framework — built specifically for one industry. That depth is why our clients' results improve month over month.
Studios we work with:
Who's Behind the System
Alec Littlejohn
Co-Founder & CEO
Alec leads sales and marketing at Untapped Revenue. With 8+ years in fitness studio marketing and client success, he's helped shape our ad strategies, delivery systems, and the GoHighLevel framework that powers our client results.
Derek Vervoorn
Co-Founder & Operations Lead
Derek leads operations and delivery. He's focused on building reliable systems, improving execution quality, and ensuring clients get consistent results at scale.
Mary Smith
Operations & Admin
Internal operations and coordination—process clarity, reporting support, and keeping delivery workflows running smoothly.
Cheryl Wan
Client Success Manager
Client support and success—keeping studios on track, improving communication, and making sure deliverables stay organized and moving.
Jason Debruyn & Jordan Morris
Ads Operations
Campaign execution and optimization—managing paid media performance, reporting, and ongoing improvements across accounts.
Abdulrahman Halabi
AI Automation Specialist
Abdulrahman creates AI automation solutions and systems—building workflows that connect tools and reduce manual work—while also building high-performing websites.
The Right Fit
- Yoga, Pilates, CrossFit, HIIT, barre, and similar class-based fitness studios
- Martial arts & combat sports studios: MMA, kickboxing, jiu-jitsu, Muay Thai, karate, and similar
- Dance fitness studios: Zumba, dance cardio, dance fitness, and similar class-based formats
- Studios charging $100+ per month for membership (premium positioning)
- Studios generating $10,000+ in monthly revenue with 50+ active members
- Owners burned by generic agencies with no fitness expertise who are ready to grow
Not the Right Fit
- Brand-new studios with fewer than 50 members or under $10K monthly revenue
- Personal trainers or solo operators without a physical studio location
- Any fitness business outside the class-based studio model
Let's Build Your Member Acquisition System
In 30 minutes, we'll map out exactly what it would take to add 25+ new members to your studio every month.
$46.3M generated for 100+ studios in 17 months. No long-term contracts.