Untapped Revenue / About
Built only forfitness studios.
No restaurants. No e-commerce. No real estate. Every system we build is engineered for class-based fitness studios — and nothing else.
01 / The mission
Help 200 gym andfitness studio ownersdouble their membershipswhile giving themback their time.
So they can stop wearing every hat in their business and start running it like a real company.
02 / The founder
Built by someone who’s been in the trenches
Alec spent 8+ years running marketing for fitness studios. Millions in ad spend. A front-row seat to generic agencies failing the studios they were paid to grow.
The pattern never changed. An agency juggling 12 industries applies a recycled playbook to a yoga studio. High-quality leads flow for two or three weeks. Then everything collapses. The agency blames the market. The owner cancels and starts over.
Untapped Revenue was built to fix that at the root: member acquisition systems engineered for how fitness studios actually acquire, convert, and retain members.
$46.3M in client revenue later, the receipts speak for themselves.
0+
Years in Fitness Marketing
$0.0M
Revenue Generated for Studios
0+
Fitness Studios Served
0
Months of Documented Results
03 / Why fitness-only
Specialization is why results don’t decline.
Generalist agencies serve 12 industries at once. They will never know your business the way we do. Your seasonality. Your objections. Your membership pricing models. Your trial conversion benchmarks. Your Mindbody and Zenplanner integrations.
Every script, every automation, every ad template, every reporting framework — built for one industry. That depth is why our clients’ results improve month over month instead of fading out.
Studios we work with
04 / The team
Who’s behind the system.
01
Alec Littlejohn
Co-Founder & CEO
Leads sales and marketing. 8+ years in fitness studio marketing and client success — he shaped the ad strategies, delivery systems, and the GoHighLevel framework that powers client results.
02
Derek Vervoorn
Co-Founder & Operations Lead
Leads operations and delivery. Reliable systems, execution quality, and consistent results at scale.
03
Mary Smith
Operations & Admin
Internal operations and coordination — process clarity, reporting support, and delivery workflows that keep moving.
04
Cheryl Wan
Client Success Manager
Client support and success — keeping studios on track, communication sharp, and deliverables organized and moving.
05
Jason Debruyn & Jordan Morris
Ads Operations
Campaign execution and optimization — paid media performance, reporting, and ongoing improvements across every account.
06
Abdulrahman Halabi
AI Automation Specialist
AI automation and systems — workflows that connect tools and cut manual work, plus high-performing website builds.
05 / Who we work with
The right fit
Yoga, Pilates, CrossFit, HIIT, barre, and similar class-based fitness studios
Martial arts & combat sports studios: MMA, kickboxing, jiu-jitsu, Muay Thai, karate, and similar
Dance fitness studios: Zumba, dance cardio, dance fitness, and similar class-based formats
Studios charging $100+ per month for membership (premium positioning)
Studios generating $10,000+ in monthly revenue with 50+ active members
Owners burned by generic agencies with no fitness expertise who are ready to grow
Not the right fit
Brand-new studios with fewer than 50 members or under $10K monthly revenue
Personal trainers or solo operators without a physical studio location
Any fitness business outside the class-based studio model